Something is happening right now that hasn't happened in 2,000 years.

For most of human history, nearly 100% of the population worked with their hands. Farmers, builders, makers. That was the economy. That was survival. That was life for almost everyone on the planet, for centuries and centuries and centuries.

Today that number is around 60%.

But with the combination of AI, neuroscience, humanoid robotics, and quantum computing... that number is going to drop to 10%. Within a decade, maybe two. The exact timeline is hard to pin down, but the direction is not. When it happens, 3 billion workers will be displaced, 300 million businesses will be disrupted, and most people won't be ready for what comes next.

It sounds like chaos.

For a lot of people, it will be.

But we are optimists. Not the naive kind, the kind who've been through enough to know that the scariest moments are usually the ones right before everything opens up.

Where most people see the end of something, we see the beginning of everything.

The single greatest opportunity in human history, a chance to usher in the age of abundance, where building a business, creating a livelihood, living a beautiful life isn't gated by who has funding or connections or a team of 5000 and how many years in a row you skip your vacation.

Here's what we believe: the answer to all of it isn't less.

It's more.

More people building businesses that actually work. More teams staying in the part of the work that made them brilliant in the first place. More revenue, more margin, more clarity on which moves actually matter, and more time for the things that made you want to build something extraordinary.

Do more MRR. Do more average order value. Do more conversion, more profit, more EBITDA, more of the metrics that let you grow on your own terms and nobody else's.

Then do more of everything else.

More travel. More hiking. More dinners where you're actually present. More mornings where you wake up and the business has already been moving for hours, because the system never stopped working while you were out living your life.

That's what “do more” actually means. Not grind more. Not hustle more. Not trade your health for your revenue or your family for your margins. Do more of all of it, the business and the life, because for the first time in history you don't have to choose.

That's why we're building Amiara.

So you can do more. Of everything.

Lawrence Cotter and Skip Kelly, co-founders of Amiara
Lawrence Cotter
Co-founder
6-time founder and the co-founder of Vi, an enterprise AI health platform with $100M+ ARR, $131M raised, profitable, and improving tens of thousands of lives. By any measure, Vi was the kind of outcome most founders spend their entire careers chasing. And Lawrence walked away from it because he saw the opportunity to build something bigger... 10x bigger.
Skip Kelly
Co-founder
Never went to college, started his career on 100% commission eating beans and rice for seven months, and spent the next sixteen years building his way through corrective exercise, global content creation across 44 countries, a business with over 150,000 customers and $2M+ per month in sales.
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